Fall in love with the problem, not with the solution.
In this episode of Business Spotlight, we connected recently with Michael Gill, the Director of Innovation Design and Validation at Blue Labs @ Walmart Canada.
In this episode, Michael shared these golden nuggets:
• Do not ask, ""Would you use this?"" Ask what they view as competition for this; what solutions have you tried to achieve the same objective?
• Focus innovation on making their lives better, help them save time, save money or maybe even help them earn money.
• Always focus on the customer, exploring what currently is a pain point for them or friction.
• Fall in love with the problem, not with the solution.
• Consistently test and talk with customers.
• Once you see growth and once you see customers like the product, continue asking questions, and see what other solutions are entering the market. Systems can change very quickly."
You can learn more about Blue Labs here:
WEB: https://www.grocerybusiness.ca/news/inside-walmart-canada-s-innovation-team-blue-labs
Linkedin: https://www.linkedin.com/company/walmartbluelabs/
You can participate in Blue Labs' current challenges that Michael mentioned here:
https://www.leadingedgeonly.com/networks/challenges?search=walmart&filter=current
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