James Fraser | Pumpkins After Dark

Create Instagram-worthy experiences and adapt to circumstances

In this episode of Business Spotlight, we connected recently with James Fraser, the Owner and Chief Pumpkineer, Pumpkins After Dark, a Halloweeen experience. 



In this episode, James shared these golden nuggets: 
James Fraser is the Owner and Chief Pumpkineer, Pumpkins After Dark, a Halloweeen experience. 


• Take those things that you're really doing well and expand them, make them go bigger and leverage them as far as you can until they stop working for you. Then start thinking about making the adaptations. 

• In order to be successful, you need to have an experience that people are gonna want to come back to year after year. 

• What makes the business successful is being able to adapt to whatever circumstances put in front of you. 

• You need to be able to adapt to every single situation and workshopping what the possible solutions are, weigh out those solutions and which one makes the most sense here, both financially and for the business itself. 

• People want that instagram-worthy experience. They want to be able to see themselves in a scenario. 

• You have to make your customer emotionally connect with your product or service. 

• You really have to look at what is your role in the ecosystem that you're playing in. 

• Focus on your unique selling proposition. What is it that others can't provide?  

• Don't talk about the fact that it could have been done better if you're not going to do something about it." You can learn more about Plus Travel Group or set up the corporate travel management that your company needs here: 


You can learn more about Pumpkins After Dark, buy tickets and have a special Halloween here: 


WEB: https://pumpkinsafterdark.com/ 

IG: https://www.instagram.com/pumpkinsafterdark/ 

FB Calgary: https://www.facebook.com/pumpkinsafterdarkyyc 

FB Burnaby: https://www.facebook.com/pumpkinsafterdarkburnaby 

FB Edmonton: https://www.facebook.com/pumpkinsafterdarkyeg 


You can visit them and live the experience in Milton: 


September 23 - October 30, 2022 

Country Heritage Park 

8560 Tremaine Road, Milton, ON L9T 2X3 



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