Efren Castillo | Ad Entity

The team can make or break the success of a business.

In this episode of Business Spotlight, we connected recently with Efren Castillo, the Founder of AD Entity, a Digital Marketing agency helping businesses grow through increased brand visibility with the use of digital channels and technology. I also met Efren through BNI, where he acts as Ambassador within my chapter.

In this episode, Efren shared these golden nuggets:


• Always assess what's the low-hanging fruit that can yield the biggest return.
• The team can make or break the success of a business.
• Set clear expectations for everybody that works in the business.
• Define standards, procedures and processes so that all the team members are on the same page. Everybody should know what to do at every single point in time.
• Customize solutions based on your customer needs so they reach their goals.
• For small business owners, it's important to make every dollar count.
• Build your team of captains and lieutenants first before rapidly expanding the team.


To learn more about AD Entity:

WEB: http://adentity.ca/

FB: https://www.facebook.com/ADEntityAgency

IG: https://www.instagram.com/ad.entity/

Efren's LinkedIn profile: https://www.linkedin.com/in/efren-castillo-7364383a/


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