The team can make or break the success of a business.
In this episode of Business Spotlight, we connected recently with Efren Castillo, the Founder of AD Entity, a Digital Marketing agency helping businesses grow through increased brand visibility with the use of digital channels and technology. I also met Efren through BNI, where he acts as Ambassador within my chapter.
In this episode, Efren shared these golden nuggets:
• Always assess what's the low-hanging fruit that can yield the biggest return. • The team can make or break the success of a business. • Set clear expectations for everybody that works in the business. • Define standards, procedures and processes so that all the team members are on the same page. Everybody should know what to do at every single point in time. • Customize solutions based on your customer needs so they reach their goals. • For small business owners, it's important to make every dollar count. • Build your team of captains and lieutenants first before rapidly expanding the team.
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