David Marks | Unleash & Co.

Avoiding Pain & Seeking Pleasure

In this episode, David shared these golden nuggets:   


  • Adaptability is critical to success. In a constantly changing world, you need to be able to pivot quickly to keep up. 
  • When it comes to consulting, word of mouth can only get you so far. To succeed, you need to have a solid marketing structure. 
  • Variety is the spice of life (and business). Pursuing projects you're passionate about and having a mix of different leads is crucial to staying engaged and energized. 
  • Raising your day rates and staying competitive is all about having an intelligent marketing system. 
  • Pricing your services isn't just about the value you provide - it's about how well you meet people's emotional needs. 
  • All human behavior, including in the business context, is motivated by seeking pleasure or avoiding pain. 
  • Success isn't a straight line - there will be ups and downs. 
  • Persistence is key. No matter how often you fall, you must keep pushing forward. 
  • Talent is essential, but passion is what drives success. 
  • When faced with adversity, the key is to keep showing up and working towards your goals, even when you need more motivation. 
  • It's all about creating an environment where people feel fulfilled and purposeful in their work. 



To learn more about David Marks, feel free to visit his LinkedIn profile:  




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